WORK

 

Direct Mail

Accent Energy

These mailers, one residential and one business, resulted in over 1,600 qualified leads in upstate New York in an extremely competitive energy market–a 14% response rate.

 

 

 

 

 

 

AT&T

This high-impact direct mail piece achieved a first: The only 100% response rate from any AT&T mailing ever produced.

The package utilized a pre-programmed autodialer that directed recipients to an AT&T Business Representative, who answered the call with the recipient's name, e.g., "Good morning, Mr. Smith. Are you calling about our special IXC offer?"

 

 

 

 

 

KPMG

This high-impact mailer was sent to over 600 bank CEOs with an 18-page questionaire regarding regulatory practices. It also included a pair of spyglasses that enabled the wearer to see behind them. The mailing produced a 56% response.